Castle Park View

This City Centre residential site with its 26 storey tower is currently Bristols' tallest building. Our objective was to raise the profile of the site and drive lettings with on-site promotion. We used both the 26 storey and 10 storey tower windows to promote the sites rental offering, using low voltage internal illumination along with vinyl film and printed vinyls to create highly visible sales messages that were effective throughout the night as well as during the day. This was supported by additional ground floor promotion to target passing pedestrians and oncoming traffic.